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The web page had the following on the web site, "You are browsing an archived site for a previous Northern Spark event." I viewed that the web site said " To visit the current site click here." They also said " But something as good as Northern Spark is definitely not free to produce. We need your financial support. Your contribution today is essential to help build the solid foundation that will keep Northern Spark a vibrant part. Of our summer arts landscape for years. Do you have a My Night saved already? You are currently logged in as." The meta header had northern spark as the first search term. This keyword is followed by art festival, arts, and minneapolis which isn't as important as northern spark. The other words they uses is st. paul. saint paul is included and could not be viewed by search crawlers.